At the beginning of the new year, TVB is faced with a daunting challenge as the new drama "You Are Not Her" creates a powerful impact, causing a wave of shock in the prime time slot. The ratings have plummeted by a significant 2 points, which is like a bombshell that caught TVB off guard and left the audience feeling disappointed.

Perhaps General Manager Eric Tsang had foreseen this. During the finale event of "News Queen," he expressed concerns about the follow-up drama "You Are Not Her," fearing that it might not maintain the high standards set by "News Queen." It seems that his concerns were not unfounded, as the ratings data is like a sharp sword mercilessly striking TVB's prime time slot.

The 2-point drop in ratings is a heavy blow to TVB, shattering the expectations for the new year. How did this sudden "dark force" come about?

Firstly, the new drama "You Are Not Her" seems to be a risky venture. The casting of Ding Zi Lang and Feng Ying Ying as the leads appears to lack careful consideration of their compatibility. This combination is likened to "a dragon and a phoenix," and it seems that TVB's top executives took a gamble on this decision.

Secondly, the self-produced drama with a low budget and a small cast may have initially set the bar for audience expectations quite low. In today's highly competitive market, "You Are Not Her" may need more creativity to capture viewers' attention. However, the dramatic drop in ratings in the first week suggests that the audience is indifferent to this drama.

Perhaps when TVB frequently acquires outdated non-hit series, it is not just filling time slots but also undermining its self-produced dramas. The declining viewership of the acquired drama "Gentlemen's Alliance" further supports this speculation, adding a touch of sadness. This could be seen as a "dark ritual" at the beginning, causing significant trouble for TVB in the new year.

Nevertheless, even in such a predicament, TVB still has opportunities to turn the tide. In the new year, a profound reflection on drama planning and production may be necessary. Audiences crave fresh and innovative content, and whether TVB can break through in this aspect becomes a challenging task they face.

Regardless, TVB's start to the new year may not be ideal, but it can also be an opportunity for a fresh start. Through more appropriate casting, deep storytelling, and innovative production, TVB may discover a new blue ocean in the future prime time slots. In this fiercely competitive drama stage, only continuous innovation can secure a place in the hearts of the audience. Hopefully, TVB will present more highly anticipated masterpieces in the new year.