Weekly Performance of the 02 Short Drama Market: Market Size and Trends
The market for short dramas showed a weekly performance of 02. This week, mainstream video platforms released a total of 9 new dramas, an increase of 1 compared to last week. The newly released dramas consisted of 4 urban dramas, 3 costume dramas, and 1 period drama and mystery drama each. The supply of new micro-dramas in the mainstream market showed a slight rebound this week, and the competitiveness of the newly released micro-dramas was also strong, with a considerable rate of making it to the rankings.
Platform Trends: Among the top 20 rankings this week, there were 12 urban dramas, 5 costume dramas, and 1 period drama, fantasy drama, and mystery drama each. The potential competition of newly released micro-dramas showed a considerable performance, with all of the top 3 being new dramas. Among them, "Save My Family" produced by the company "Twenty-Nine" showcased the exposure of short video platforms in the top positions of the rankings.
This drama also enriched the current taste of the micro-drama market to some extent, being the only mystery drama on the list. The costume romance drama "' " currently has a popularity index of 0862, and it topped the rankings in its first week of release, demonstrating its remarkable starting ability. The drama combines elements of revenge, childhood sweethearts, and a mix of sweetness and cruelty, and although it may have some melodramatic elements, it has gained the favor of many viewers.
On the one hand, it is due to its shorter duration, with a fast-paced and concise plot. On the other hand, its production quality in the micro-drama market is relatively high, showing the dedication of the creators. At the same time, the portrayal of supporting roles in the drama is also excellent, adding a lot of fun to the series. The drama mainly tells the story of the male lead raising the daughter of his enemy as a pawn for revenge, but they fall in love in their daily interactions.
"Governor's Secret Love" stars Deng Kai, Jin Zi Xuan, and is directed by Sun Jiayang. It is produced by Ningbo Film and Television Art and Fancool Culture, among other companies.
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